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Italian fashion brand Prada’s latest release supports a crucial philanthropic cause. “This reinforces the acknowledgment of why you shop with the brands you do as they relate to your own values for sustainability,” said Casey Golden, CEO of Luxlock, New York. “I find great appreciation in the way Prada developed the Re-Nylon assortment of goods, from neckties to handbags to sneakers,” Ms. Golden said. “It shows the versatility of opportunities for innovative textiles and gives more breadth for consumers to adopt and shop up from the tried and true Nylon collections from Prada Linea Rossa.

The accompanying online landing page delves deeper into the theme, associating values with each gemstone. Colombo's artistic interpretations breathe life into the campaign, connecting sentiments like ambition and emotional delicacy with specific gemstones. In a nod to the current trend of seeking deeper connections and meaning, Pomellato's campaign aligns with the zeitgeist, much like Bulgari's "Scentsorial" demonstration that turned olfactory experiences into unique NFTs.