3x1 denim

super stretch indigo denim works: 3×1

15 MERCER NEW YORK, NEW YORK A 24 person factory behind glass. The largest collection of selvedge denim in the world. All based in the heart of Soho, NYC. Brought to you by one of my favorite denim heads: Scott Morrison. This season these are on my radar as the most perfect fall jeans for heels and boots alike. W2 MID RISE […] keep reading

Agave Denim

I am not going for a skinny jean (LOL)

Q: Dear Butt Therapist, I just listened to your podcast at the Real Men Real Style site and it was really helpful, but of course I have a question (or ten…) and the questions are around the styles and washes. I’m 54, probably like many guys out there, not in great shape.  6′ 2″ tall, 38 waist, 34 inseam, I’ll say […] keep reading


Style support for Tech support

Q: Dear Casey, I recently went through your talk with Antonio Centano on Real Men Real Style, and I was very impressed by your knowledge on Denim. Also, the information about denim on your website was very interesting to me. I am 34 years old, 5 feet 10 in and 138 lbs. I work as an Executive in a  US […] keep reading

Jean Shop denim

Don’t Judge Me

Q: Okay 59 years old and wearing Wranglers. ready to make the move to a upscale pair of jeans, 6’3″ and weigh 200 lbs with a 34″ waist and 34″ inseam. Can’t handle low rise but would like something that shows off my butt. Would also like to wear with boots occasionally. Willing to spend what you think is best.  -Judge  […] keep reading

marc allison jeans

National Autism Awareness Month

How much #denim passion supports #Autism Awareness? Thanks to MarcAllison Jeans we are about to find out! April is National Autism Awareness Month! Shop MarcAllison Jeans from now until April 30th and you’ll get 40% OFF your purchase when you use the coupon code: “GoldenTicket” at check-out.  & Marc & Allison will donate $15 bucks a pair to My Autism Awareness […] keep reading

Lucy Marie Denim

Denim for your Derrière

I just spent an awesome 3 hours on the phone with the guy protecting our ASSETS! Stick around for the scoop! Lucy Marie Denim is the newest BRAND participating in The Golden Ticket! keep reading

denim jacket 2


Souvenirs : French,  from souvenir –to remember. Some people collect snow globes, cow figurines, stamps, my friends and I, we collect denim. People think I am crazy for having (at my high) 300 pairs of jeans. Come on, this is what I DO! There are die hard denim heads that are not “in the denim industry” completely addicted to denim and collect their memories […] keep reading


Buckley Denim

Buckley denim is MADE in the USA! After 20 years in the vintage denim business Jim Buckley founded Buckley Denim to create the perfect pair of jeans. He recognized the beauty in the material and craftsmanship of vintage jeans and wanted to produce a modern jean with the same attention to detail that made these jeans a staple in the American wardrobe […] keep reading


Only Denim

                Everyone wants to say “it” but only a #denim brand is allowed to speak thier mind. Cheers to all the things we think of in the back office and are able to Go-to-Market with them, printed! The photo is compliments of Futuredenim, I wish they knew where it came from!  keep reading

Buy one give one

Buy one; GIVE one

  ANNOUNCEMENT for immediate RELEASE: Bluer believes repurposing & recycling beats everything in the world of sustainability   Bluer is introducing a new humanitarian and sustainable solution designed to get unwanted jeans out of your closets and into the hands of those in need. For every pair of jeans you purchase, Bluer will buy back your used pair for $5, […] keep reading

Warp and Weft

Warp and Weft

Be a Backer via Kickstarter – “Warp And Weft” An interesting and highly relevant Kickstarter project came to our attention – “Warp and Weft: A Snapshot of Raw Denim In The United States“. For those unfamiliar with Kickstarter, it is a ~2.5 year-old platform for privately funding any creative project; ranging from the outrageous to the more practical. According to their project page, the goal of Warp […] keep reading

denim heart

Indigo Apologies

Dear Devoted Denim Addicts, It has been two years this month that I hopped a flight to the Big Apple, and I am happy to report I didn’t choke taking a bite out of it! However, there were a couple close calls and there has been a lot to chew.  I have ruined several Manolo’s and killed my most loved […] keep reading


34 Heritage

  Q: Will you be providing a review of Heritage 34 men’s jeans anytime soon? BTW, I enjoyed your interview with Antonio Centeno at RMRS and found it very helpful. -Jon R. A: I hadn’t planned on it but I will always oblige a request; that’s kind of what I do. 34 Heritage- not a lot to write home about for […] keep reading

BUtt Therapist

Innovation 4 Revolution

Just when you thought denim couldn’t get any Bluer   I see a lot of product and I know a good thing when I see it. Some say that the denim industry is saturated; I believe the denim industry is saturated with a lot of designers doing the same thing. “It’s always a good time to start a good business” […] keep reading

Mother denim

Happy Mother’s Day

Everything beautiful in this world is because of your love keep reading

Ugly Vix socks

The Dirty Dozen

The Dirty Dozen What’s a sock? If you were to ask Vivek Nagrani, he’d tell you “everything, a sock is an accessory that distinguishes a gentleman from the masses”. I had the opportunity to catch up with my favorite sock whore over a drink and get the dirty details of the Dirty Dozen. Nagrani — who was born in India, […] keep reading

VK Nagrani

He’ll have you by the balls…

  You come to me for your denim dilemmas but I find more often than not it all starts with what you are wearing under your jeans that is complicating matters. So, before we size you up you need and underwear overhaul! You can’t wear the right jeans with the wrong underwear. So, it’s time to discuss that that age […] keep reading

sandy relief

Box it up #Denim Butt

Dear Denim Butts, There are a lot of people who could use that jacket from last year that you wore 3 times before you fell in love with the one you wear everyday. You know that 2–fer deal on sponges and 409 that made you stock up last month; it was for a reason and I’ll bet it could do more good […] keep reading

perfect blue jeans

“Sacré Bleu”

…..from shuffling through security and bouncing from terminal to terminal; I went on the endless search and found a bit of a guilty pleasure. If I am reading it must be good… because,  I know I should be writing rather than indulging in someone else’s story. If only there were such a thing as silent dictation; mind to paper without the pidder patter. After twelve hours […] keep reading

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