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FNO in the NW

You all know my ol’ stomping ground is P-town. Mario and Jeff are like family not a random post; I don’t post random so enjoy a Kai Vodka coacktail, some Agave denim and hang out with my peeps that I desperately miss kickin’ it with!  This is one event I am bumbed to be missing for FNO and I am in NYC so I am making sure I share it with you, so you’ll be able to make it for me! 

Portland OR, Aug 2012 – Agave Denim, the “Pure West Coast Luxury” company, headquartered on the outskirts of Portland, is celebrating its 10 year anniversary by partnering with Portland’s high profile, luxury retailer, Mario’s, for the nation’s biggest retail event night of the year, Fashion Night Out. The event will take place on Thursday, September 6th.

 Agave Denim has much to celebrate like the fact that the company is still independently owned operated and designed by husband and wife team, Jeff and Lauren Shafer. Agave is “Designed in Portland and Handcrafted in California” as the Shafer’s are committed to manufacture in the USA whatever they can.

 It was in August 2002 when Jeff hosted a launch party in Las Vegas during the trade show to celebrate the birth of a new premium men’s denim line that it all began. (The word “premium“ had not been coined yet) The Agave niche was the untapped luxury men’s denim market. For the first few months Jeff designed and worked from his living room in Topanga Canyon, California where the Shafers lived at the time.  During first years Shafer did everything himself, designed, sold from the trunk of his car and did both production and customer service.  The goal then was, and still is, to design, craft and produce beautiful authentic denim products using the best materials and produce everything possible here in the USA.  As the brand grew Jeff moved to offices in Santa Monica. Then in 2006 he moved his family and most of the Agave operations from Los Angeles to Ridgefield, WA as he felt it was a better place for his two teenage sons to grow up. In 2007, women’s jeans were added to the collection.  It was only when Lauren chose to end her job as stay-at-home mom and return to work full-time designing Agave women’s that the women’s business blossomed.  The Shafer’s truly are the perfect partners and design duo, Jeff is a “denim head” focused on fabrics and color and Lauren masters fits, shapes and tailoring.      

 The Agave Anniversary celebrations at Mario’s will be part of the national event Fashion Night Out, or FNO as its now referred to amongst fashion insiders. FNO has become one of the fashion calendars sought after date, a retail night of fun across the country & the world when customers join with editors, celebrities, models, “fashionistas” and designers to celebrate and shop of course! Last year FNO featured over 4500 events in the US alone and events in eighteen countries.  

Agave & Mario’s will celebrate the 10-year Anniversary with an extensive presentation of Agave Fall collection and new preview styles, a live DJ, tapas and more. The Shafer’s also have surprises up their sleeve for the night’s event as some of their special friends and local partners stop by to hello to give a hand in celebrating. More announcements to be made. The celebrations will run from 4-7.00pm at Mario’s downtown Portland store located at 833 Southwest Broadway.


About Agave Denim

Founded in 2002 by Jeff Shafer, Agave has become a must-have for the denim connoisseur looking for quality, luxury & authenticity. Designed in Portland made in Los Angeles California today Agave has expanded to include selvage denim, luxury knits & wovens, a whole range of non-denim jeans, casual pants and Agave womens collection, a full denim and knitwear collection for women designed by Lauren Shafer, Jeffs wife. The label has built a strong following is now sold in over 600 denim and specialty boutiques Neiman Marcus and Nordstrom’s stores around the USA, Canada and Europe. 

For more information on the company  go to www.agavedenim.com


About Mario’s

Mario’s is the leading luxury brand retail store in the Pacific Northwest for men and women, with stores in Portland and Tigard, OR and Seattle, WA. Owned and operated by President Mario Bisio, Mario’s is known for its impeccable customer service and for housing collections from the world’s most upscale, high-quality fashion vendors. As a merchant Mario’s goal is to find just the right balance between providing customers with what they want, and moving them forward to the next level, even in subtle ways. The brands sold at Mario’s have become more sophisticated with the aging of its clientele, but Mario’s philosophy is to always keep moving forward and to try new things in life and with style – inspiring the Mario’s mantra: Live with Passion. Play with Style.