Buy one; GIVE one
|March 23, 2014||Filled under Bluer Denim, DENIM HISTORY, EVENTS|
ANNOUNCEMENT for immediate RELEASE: Bluer believes repurposing & recycling beats everything in the world of sustainability
Bluer is introducing a new humanitarian and sustainable solution designed to get unwanted jeans out of your closets and into the hands of those in need. For every pair of jeans you purchase, Bluer will buy back your used pair for $5, sanitize them, and deliver them to someone who really needs them. This is important in two ways. First, in the world of sustainability, recycling is key. Nothing more effectively reduces waste and the carbon impact of production than re-using that which has already been produced. And second, it creates a solution to the very real problem of clothing for those in need.
HELP REACH THE GOAL
of giving away 1,000 pairs of jeans by the end of 2014
“We would like to become the largest provider of recycled and repurposed jeans in the world and make the repurposing and recycling of jeans a new global industry standard.”- Bluer denim