“Bruised, never broken”.
|March 17, 2012||Filled under AG Jeans, Gardeur, Hudson Jeans, Lucky, MENS STYLE TOPICS, PRPS, Q&A, Real Men Real Style|
Established in 2002, Prps is a New York based denim brand founded by former Nike designer, Donwan Harrell. The brand motto is “Bruised, never broken”. Woven on the original 1960’s Levi Strauss looms. Prps jeans are manufactured in Japan. The denim used for the manufacture of the jeans, is organically grown in Africa using the strongest and best cotton from Zimbabwe. The Japanese manufacturer of the jeans uses looms from the 1960s similar to the type that were used to produce denim for Levi’s. Now a small family business that had been around for decades. Harrell says that the manufacturing process was inspired by denim worn by workers before it became popular as an everyday fashion. Some of the distinguishing features of Prps jeans include a folded back pocket, the purple tab on the back pocket, different colored buttons on the fly, and purple line selvage.
Every season they reinvent the most unique washes inspired with a story, a way of life and hand drawings to take you on a journey. By far the denim for a connoisseur, they guy that’s got everything and is interested in a sick jean that has no age limit. Now that I am in NYC I will be kicking it with Chris and Josh 2 people on the Prps crew that inspire the brand sharing the story and processes form retailer to retailer. There will be more to come from this brand in stores and on The Butt Therapist.
Thank you Jonathan for your e-mail and I hope I was able to guide you in the right denim direction.. please keep me updated on your denim purchases!
The Butt Therapist