Posts Tagged by torque

Why Torque is different

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Why Torque is different: The Torque denim stands out from other jeans because it has taken the best of the industry compared it to your current and prospective consumer lifestyle and utility, listened to how customers WANT their jeans to fit and brought it to life. This jean has been built by the people; for the people and staying true to Good ‘ol Cowboy grit with a spur of style.  Real, true, strong, great fitting, and comfortable. So, next time you want to go out on the town you NOW can stay true to your lifestyle and country heritage with a great “toosh” because you are grabbing your wranglers.

 

Torque is not about being flashy or trendy it’s about country and denim heritage, respect and earning it.

 

Torque: POCKETS

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Other than being placed perfectly:

·     The inside left pocket liner is SOMETHING! The first Torque jean will have a leopard print in the women’s and tie-dye in the men’s. This is something that can make this jean even more love-able.

On the right pocket there is a message from Wrangler- a thank you- The name Torque and it’s story including a little inspiration for you. The mathematical formula, the slogan “in it for the long haul “the unit number and the name of the designer.

·     Both the Men’s and the Women’s denim will have the classic Wrangler leather patch on the rear and slightly skewed embroidered “W”. Men’s rear pocket has double layer of darker denim that creates the bottom stitch of the “W” pocket detail this is to increase the wear.

Torque: The butt

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    • The rear yolk is deeper and aches across the top of the derrière to create a curve across the back of the “toosh” that continues on the right side to wrap the body line and create the slanted coin pocket. All in one fluid line without a break.  The Men’s jean has a faux buckle back detail where the side seam would normally be. This elongates the leg and creates a sexier silhouette in both men’s and women’s denim fit. Accentuating the positive and creating a curve if your genes have not filled out your jeans. (Have you ever noticed that everyone turns sideways when their picture is being taken to appear slimmer and lengthen their leg line. This is precisely why and how it can be achieved that all the time.

 

Torque: The belt loops

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·     Leather belt loop in the front left side. This will aid in securing the precious and heavy buckle that continually breaks and pulls the waistband down from the weight deforming the line of the jean. There are also 3 loops in the back placed uneven to compensate for the belt wearing and pinching when riding or sitting. Most importantly it creates a fan or stopping point at the top of the yolk to stop the eye from following up the center seam up the single centered belt loop.

 

Torque: Inside

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·      All the under thread of all the women’s denim is Turquoise, pink for novelty. Perhaps a special novelty in pink. This creates stitching dimension on the front of the jean when you use a lighter fabric. Men’s is done in Emerald green and Red for novelty. When you roll the side of your jean up it is visible adding a styling aspect and they look great on the floor.

 

Tourque: Legs from behind

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    • The women’s jean has a 12 inch dart behind the knee making the leg  3 dimensional and removing the extra fabric that often bunches behind the knee without creating a tighter knee opening by taking in only the side seams. This is also feminine and a “sexy” detail that works great for making this a crossover day and evening jean. The men’s jean has an articulated knee rather than the female dart behind the knee.

 

 

A few shots of me on the kitchen floor working on my Brand Book….creating Torque for Wrangler.

A few shots of me on the kitchen floor working on my Brand Book….creating Torque for Wrangler.

Torque: The Legs

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    • The side seam is felled on the inside leg. On the outside of the leg there is a flat seam that has a top stitch (one front and one back- enclosing the pocket rivet) that runs down both sides of the thigh 12 inches from the bottom of the waistband while taking a diagonal sew off stitch 1inch in length to the front of the quad. This emphasizes the ideal shape or definition to the quad. Not all women or men have athletic thighs. However, EVERYONE feels theirs are too big. The rest of the outside leg seam stitched without top stitching.

 

Torque:The waist

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    • The waist band rear is 1.5 inches while the front is 1 inch. It is also curved but curves later on the side to wrap over the back of your hips while plunging down to ease the extra fabric across the front rise. Creating a flattering and sexy jean while still being able to sit down and has finally solved the dreaded “muffin top” or I like to call it “cupcake”.

 

My Inspiration for Torque

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INSPIRATION: There is one constant in every denim brand “The rear-view is at the fore front of design”. I have fit over 5,000 tooshes each one searching for the perfect fit for them. In the course, I have earned over 100 pair of jeans and there is still room in my assortment to grow. I hope that innovation and creativity will continue to inspire new jeans every season, so my collection will never be complete. I know my denim butts and all the “but’s” that come along with the search. Now, my hand has the opportunity to take everything I have learned  though all the smiles, the screams, the shock, and the tears, to create a jean that might just have the ability to translate across many men and women to replace their favorite pair of jeans; by designing the perfect derriere.

 

Generally, fall collections are focused on dark denim including current trends in the market place. In contrast, though my experience, I have found that the one pair of jeans in everyone’s closet that qualify as everyone’s most loved jean is a shade of a lighter color.  These are the “go to” jeans for something special, when your’re feeling down- just putting them on makes you feel just a little bit better. I feel that it would be smart for Wrangler to launch a new denim line with such a jean in mind.

 

The denim industry is filled with di-hard Denim Heads and some say there is nothing left that can be done to jeans that is “NEW”. I am here to prove that there is plenty of room for innovation, a new brand, and a fit that hasn’t been done and possible has the ability to become a NEW “social” standard in the country lifestyle fashion market.

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