Category: Diesel
…upgrading denim…86% completed
| July 8, 2012 | Filled under AG Jeans, Diesel, MENS STYLE TOPICS, Q&A, RRL Denim |
Q: Dear Ms. Golden,
I’m a big fan of your website and can really tell you’re passionate about your #denim!
Anyways, I’m in the market for a new pair of jeans, but with so many fits, washes, styles etc. I feel lost in it all and was wondering if you could help me.
I attached a few pictures of me wearing Levi’s 508 Slim Tapered. I really love the fit and nice clean wash but I want to upgrade to a higher quality denim.
I’ve been looking at something like the Diesel Safado 8aa and Viker 88z but I know there are a hundred other brands out there and don’t even know where to begin. I’m in the $100-$300 price range but I’m open to anything above that if the fit is really good.Can you please help me?
Thanks,
Robert
A: Hi Robert,
98% Cotton, 2% Elastane
Matchbox Jean
Distric 32
$178.00 MFGSKU:1131UNI
The perfect slim and straight leg jean. Easy to throw on from a t-shirt to a sport coat. The wash is my favorite medium dark; an understated sexy.
- Front Rise 9.75″
- Back Rise 14.5″
- Hip 40.5″
- Thigh 23″
- Knee 16.25″
- Leg Opening 15″
- Inseam 32.5″
- 11.75 oz Union Stretch Denim
- 98% Cotton, 2% Polyurethane
Ralph Lauren; RRL
Style #11750060
p.s Diesel Safado 8aa vs. Viker 88z [Safado 8aa wins HANDS DOWN]
Grow me some Jeans
| July 8, 2012 | Filled under Diesel, MY WANT LIST |
Diesel this is your best shot- now if these jeans are NOT available at market we are going to have a problem!
A little heavy on the knee wash out but, i’ll take ‘em!
xox
Blue Gold: American Jeans
| February 17, 2012 | Filled under Calvin Klein Jeans, DENIM HISTORY, Diesel, EDITORIAL, Levi Strauss, Love Therapy, Mr. Adriano Goldschmied, Mr. Renzo Rosso, Replay, VIDEOS, Wrangler |
Denim addict’s addiction has been globally verified. I was invited to the first cut and screening of Blue Gold: American Jeans on the big screen! New York has been good to me… meeting Executive Producer Mark Romeo when I arrived in town I got an introduction to the film and met a little more of my indigo family. *Go Giants! “Blue jeans are as American as Bruce Springsteen or “Footloose,” they’re a part of everyday life whether we realize it or not.” - Christian D. Bruun.
Christian D. Bruun is an international producer / director, digital artist, and curator with more than fifteen years of professional experience in Europe, The United States, and Asia; a true pioneer in the field of digital film making, digital media and architectural design. The documentary celebrates the cultural impact of American Blue jeans through a journey on the open highway and across Atlantic. Behind the designers and brands that cultivated an iconic Americana grit culture and through the artists and rock stars that created an iconic wearable art that transforms with every wear. The Blue Gold movie is a laid back film that tracks the journey from rebels and delinquents to take you into the cut throat world of vintage jeans hunters. Discoveries of dead rodents, original Cone Mills cover-all’s, forgotten trunks from the 1900’s and into exclusive Japanese denim actions will introduce you to the slightest details that make a pair of jeans sell for $25,000.
“Denim is my constant and I think in many ways it is it’s a language that needs no translation. We live our lives in our jeans and with that most of our memories happened or are going to happen in a pair of blue jeans! I think they deserve a little credit.” –The Butt Therapist
Levi Strauss… Adriano Goldschmied and Calvin Klein are three pioneers that have made a significant contribution to this indigo addiction. The denim industry is nothing new and nothing to be ignored. “Bruun’s documentary film brings the obsession over jeans to the front of the line. Whether you’re a biker, a fashionista or some punk rocker who doesn’t have enough holes in their jeans. Bruun takes us inside the countries of Japan, Egypt, Turkey, Italy, Scandinavia as well and shows us their fixation over jeans too.” –IMM
Independent Media Magazine caught up with American jeans writer and director Christian D. Bruun.
“IMM: What made you want to do a movie on jeans?
Christian D. Bruun: At first it was the fact that people are paying, and will pay, tens of thousands of dollars for vintage jeans. In my quest to find out why it is the case, I came to understand the impact jeans have had all over the world and how much the value of jeans stems from its American roots and from the ideals for which the country stood. Fabricated or real, jeans resonated everywhere and perhaps in some way helped change the world. Its impact is undeniable.
IMM: Are jeans a big part of your life?
CDB: They are now! I have always worn jeans to some extent, but at the core of the film I discovered that the emotional value and cultural imagery that jeans embody has always been a part of my life; all of our lives.
IMM: What was it like filming across the world?
CDB: It has been an incredible journey meeting people from around the world, who all come together with enormous passion for a process and a tradition, and at the same time, a willingness to continuously reinvent and perfect that tradition. Jeans truly has connected the world.
IMM: Are there any differences to the way the cultures respond to blue jeans?
CDB: Almost all cultures — despite political, geographical, or religious differences— embrace and wear jeans. And even though jeans were originally American workwear, every culture has made them their own. The ideas and values that jeans stand for are universal.
IMM: Do you think jeans are overpriced, are they worth it?
CDB: It depends on where and how they are made. The price can be justified if you are paying for the time and thought put into the craftsmanship and materials used to make a pair of jeans. Sometimes you pay to feel better or sexier and sometimes you just want a pair of good old jeans. I think it is becoming more and more important that you know and understand where your jeans come from and from that make an informed decision about the money you want to spend.”
For something to consume your world I feel it’s important to know where your jeans have come from, who inspired the lifestyle, the industry innovators who paved our cultural journey and know how your jeans are made today. Watch the ” target=”_blank”>Blue Gold movie Trailer and stick around for the film playing in Theaters some time soon…TBA. For single article of clothing to once be banned in theaters, restaurants, and schools to now be accepted as a wardrobe staple, allowed to be worn at work and considered everyday living… salute, To what denim has given us!
Who loves denim enough to make a film:
Original Screen play written by Christian D. Bruun
Written by John H. Marks, Theis Jessen and Christian D. Bruun
Produced by: Christian D. Bruun, Theis Jessen, and Mark Romeo
Executive Producers: Christine Detlefsen and Mark Romeo
Co-Producer: Jason Watkins
Associate Producer: Rafael Avigdor
Assistant to the Producers: Tara W. Cole
Thank you!
All my LOVE,
The Butt Therapist
“Revolutionary and conservative, sexy and romantic, elegant and casual, chic and sporty. No other fabric has been better at interpreting all our contradictions.” -Elio Fiorucci
Shame on me…
| February 9, 2012 | Filled under 7 for all Mankind, Abercrombie & Fitch, Agave Denim, Agave Nectar, DENIM TECHNOLOGY, Diesel, EDITORIAL, Marc Allison, Paige Premium Denim, Replay, Supima Cotton, VIDEOS |
““““““““““““““““““““““““““““““““““““““““““““““““““““““““By: Casey Golden aKa The Butt Therapist
Shuffling to and from work you see a lot of #denim butts in a NYC subway. Not only am I searching out my train route but cataloguing every pocket detail and brand stamp on passing derriere’s. There was a girl holding hands with her bf walking up the stairs in front of me with great pocket placement and a killer wash. The word Maj was lightly under dyed on the right rear pocket. It went in to my notes of things to research… 3 days later I got a twitter message from Marc Allison Jeans. When I pulled up the website there was the Maj logo. My curiosity got the best of me… as usual; I had to get them on!
Shame on me… for not searching out Maj Denim before they found me; Thank you twitter! I’ve got radar finding people making jeans in their living room to passionate production on tiny tropical islands. A textile mill in LA turned to denim brand… how could I miss it? I wish working ridiculous hours a week was a good enough excuse! Passionate denim heads have a way of finding each other if not to just talk shop with someone who gets it.
Marc Allison Jeans introduced a revolution in premium denim. The collection is made of a completely new fabric that no other brand offers – “a four-way X-FIT stretch denim infused with Supima cotton that makes for a stunningly flattering fit, extraordinary movement and comfort with great recovery. Based in Los Angeles, Marc Allison Jeans was co-founded by textile veteran and premium denim expert, Marc Flashberg and his wife Allison. The duo set out to design classic and sophisticated jeans with an emphasis on fit and comfort that naturally complements every woman’s individuality and sense of style. A 30-year veteran in the textile business, Flashberg developed a driving passion for premium denim at the onset of the denim explosion. After spending years introducing innovative products to top premium denim labels, it became clear to Flashberg that there was a void in the market. Until now, the belief was that fit and comfort was achieved primarily through the pattern. Flashberg realized that the pattern alone cannot offer fit and comfort. Jeans need to be able to move with the body, retain their shape and look good. He concluded that this level of fit and comfort can only truly be achieved through the fabric, which then complements the pattern. Pulling from his early experience in knits, five years ago Flashberg came up with the revolutionary idea of creating a four-way stretch denim to provide the ultimate in fit and comfort for denim aficionados.
Through further exploration of the concept, the mill Marc represented learned that Invista, a global integrated producer of polymers and fibers, had already begun research on the creation of a yarn that would allow denim to stretch in the length as well as the width. Working together with Invista, the XFIT was born and the first generation of fabric that offers fit, comfort and recovery was introduced to the market. Every pair of Marc Allison Jeans features this T400 technology — authentic ring spun yarns containing unique fiber memory that sculpts the body and maintains its shape day after day, wash after wash. Marc Allison jeans have been sold at Theory, Fred Segal Girl, Lisa Kline and other specialty boutiques in the United States, Canada, Dubai, Lebanon, Israel and England.” BUY NOW
With the rising cost of cotton many brands have been blending synthetic fibers like polyurethane, spandex and elastane to compensate for cost and improve their fit retention in the past 3 years. Fit aside, it doesn’t take a genius or a skilled eye to create a nice dark jean. Wether it’s a mercer wash or saturated in indigo the skill comes in the ability to wash the garment beautifully. This is what has made Diesel stand out in the market for decades and one of the reasons they use 100%, 99% and 98% cotton blends. It gives them the ability to manipulate the indigo shades and process wash treatments when using a higher natural fiber percentage. In contrast, most Paige Jeans are currently made with 40% polyethylene and focused on pretty basic washes. I dare Mrs. Geller to make the Hidden Hills in a Medium light wash again. xox
Dying synthetic fibers naturally or chemically treating them to look naturally faded is not the easiest task. So, when Marc asked me which pair of their Fall 2012 collection jeans I was most interested in seeing I chose the Selly in the powder wash. Impress me with a stretch fit in a unique shade and killer wash treatment. Impress is just what they did. Having a light washed stretch jeans with a unique wash treatment is not easily accomplished and not many brands are trying these days. When brands are focused on marketing budgets, material costs, production locations vs brand dilution you are seeing a lot of skinny dark jeans trending... p.s Miss Fashionista, this is the most cost-effective to produce. It says a little bit about your brands priorities… get a techy addicted to denim and he’s gonna find a way to re-create the denim not just the pattern. Marc has some major props in my book as he and his wifes initials will be stamped on my ass; because Marc Allison Jeans are sexy… easy as that.
Personally, I am a tough fit. I grew up as a gymnast and have the lower body that still reflects a solid frame. I am a 150 lbs size 4 (27) with a VERY short rise. A high rise jean on me grazes the bottom of my bra; comedy. Since I have been a size 2-14 all in a matter of weeks I have had the opportunity to know first hand how my body changes from a size 6 to a size 10. Living in denim everyday it required weekly purchases as I dropped a large amount of break-up weight. That’s a whole other story. This is how I was able to use my body as a reference to fit my clients. I’ve been a size 12..I get it and I’ve been a size 2 I understand! That combined with personally fitting over 5,000 butts effortlessly, men or women continue to come to me for my denim picks- I can save a lot of time and sometimes a few tears.
My personal best fitting jean as a size 27 is Abercrombie & Fitch and Hudson’s Couture Collection (hard to find but retails around $305.00). However, being a denim connoisseur A&F dosen’t offer the quality and details I prefer but damn they fit me like a pair of jeans should. That is until my left leg falls off when I get out of my car. Being addicted to denim I have favorites that I will wear day in and day out purely because my jeans are works of art not because they fit the great or give me the best toosh… I am over what my toosh looks like in a pair of jeans- pocket placement will not detour me if the jeans are badass! We are Replay are coveted in my closet; one day they will be framed. The second I buttoned the Marc Allison Jeans I knew they had done it; they have created the RIGHT fit for me. Finally, I get a pair of jeans that fit the way I want them to while not having to sacrificing on quality and production value structures. I spend all my energy helping other people find their perfect fit and here I was still looking for the perfect mix of quality, passion, and fit for my go to jeans. I know I will not get everything I want for me and you in one collection… but I am getting closer to creating the GOLD BAR my picks for all the attributes that can make a pair of jeans coveted.
Marc Allison Jeans run about a size big. Don’t lie to yourself BUY THE RIGHT SIZE! If you are a STRONG 28 in 7 for all Mankind by a 27. If you are a size 30 go ahead and buy a size 30 in the regular rise and a 29 in the mid-rise; my adjustment should correlate properly. The Selly is a lower rise, with a curved-waist band that slopes in the front just enough to graze my hip bones and keep my lacy whites under cover when I sit. They look like REAL jeans… and feel like jeans not jeggings! They move with me while keeping my pockets where they are supposed to be- 3/4 of an inch below the bottom of my fanny. With all this stretch in the market place your pockets are dancing behind you moving all over the place while you walk… have a friend video tape it… it’s interesting! I have thighs. Generally they pull jeggings and high stretch jeans down off my toosh and I am continually pulling them back up-giving my pockets placement no permanent home on my toosh. Maj jeans stay in place while you walk, do not provide Shar pei wrinkled legs or smiley face butt cheeks. They are a winner in my book…
Marc Allison Jeans is made with a unique Supima Cotton (Made in the USA) overlay to create a soft hand. Only a few denim brands use it in their fabric blends because it is more expensive to use. Agave Jeans is another company that supports Supima Cotton “it’s the best!” Your knowledge as a consumer is the key to your closet! Know what you buy, who you are buying it from and make sure you LOVE every piece. You have been shopping for at least a decade for yourself… if you can not grab 12 items in your closet that you LOVE “you’re FIRED! It is in your best interest to outsource the service. Find a pro, you will find yourself with a better wardrobe, cooler pieces, more style and a lot of saved cash by buying only a few AMAZING pieces a year. You choose who makes it and who doesn’t in this industry… choose passionately!
All my denim love,
The Butt Therapist
Q&A: My butt is disappearing…
| January 20, 2012 | Filled under 7 for all Mankind, AG Jeans, Agave Denim, Cone Denim, Diesel, Matias Denim, MENS STYLE TOPICS, Paige Premium Denim, PPD, Q&A, RRL Denim |
QUESTION: Hi – thanks for your expert advice and website. I’m 65, 6’ tall 185 pounds and wear jeans every day. I have a variety of diesel jeans washes but mostly Shazor style. I like the low rise but I have a hard time keeping them up. My butt is disappearing. I’ve been wearing 32X32. I think it’s time to venture into a different brand but know little about the others. I like to dress with style, and with a bit of an edge. I wear sports jackets, sweaters, vests, or just a dress shirt or T-shirt. Can you offer any suggestions on brand and style of jeans that will look age appropriate but with style and pizzazz? No grandpa jeans for me, please. Thanks.
All the best,
David
ANSWER: …. David, Thank you for your email… I can’t tell you how nice it is to still be slinging #jeans and not having to worry about inventory availability, an open to buy, or juggling multiple clients. I get to tell you what is the BEST for YOU not sell what I have! I think this is what they might call freedom! 32×32 is a pretty easy fit… and Diesel is one brand that has a part of my heart personally as it’s one of my “toosh’s” preferred fit!
However, YES!– there are more options. Let your mind be at ease; the disappearance of your behind is not entirely you. The waist band of Diesel jeans has changed slightly over the past few seasons and very different from a few years ago. The circumference of the waistband and yolk have become closer to the same measurement… meaning you may find that they are falling down not that your ass is on strike! Have a tailor take in the waist of your Shazor jeans.. you should be able to get it done for about $20 bucks.
Because you wear jeans everyday and they are acceptable work wear in your profession I have given you more than 3 options to ignite your denim addiction. I can tell that your collection is strong and you are not scared of a little experimenting, I know you own it! So, here are a few fav’s that I think could take your days into evening and freshen up your entire wardrobe and maybe adding a little bit of a punch when it comes to your business casual style. p.s Agave has the BEST @SupimaCotton shirts! I love them!!!!!!! Again… MADE IN THE USA!
Matias Denim
When you want something that isn’t on a billboard but made in a studio try on my friend Matias’s denim… cool cat and has great vision. I am happy to say he finally made it in to my old #denim store right before I left… I hope the sell-thru is treating him well. Well deserved success.
RRL by Ralph Lauren
Ralph Lauren is one of the 5 men in the Industry that I admire greatly…and would give him my career. If only I could be a part of his succession plan. The RRL line is STRONG these #jeans are masculine, hearty, well-made and have good ol’ American grit! I am going to guess that your denim is all blue… Next to Yellow blue is my favorite color, however, from my experience your shirts are also mostly blue. So, how about throwing some brown denim into the mix and pairing it with your grey, black and blue shirts and plaid sport jackets. Don’t be scared to mix your warms and cools aKa STOP MATCHING! OWN IT!
Hudson Jeans
When you’re meeting the guys for a game of poker or watching the game at home these jeans are like pajama’s… not that I am saying we should be wearing pajama’s all day or that RAW denim isn’t worth earning but at least they are disguised and help out the #NoAssAtAll syndrome everyone is sweat pants suffers from.
Langport Five Pocket Slim Straight $178 in the Smithfield wash
- Front rise: 9.75”
- Inseam: 34.5”
- Leg opening: 16.5”
- Fabric Weight: 9.75 oz
- Fabrication: 98% cotton, 2% Elastane
- Made in the USA of imported Italian fabric
- M235DHA-SMF
Agave Denim
TRIPLE INDIGO FLEX NO.: 12-478
Made in the USA made by Cone Mills USA; the oldest denim mill in the country still operating with a mission for original human perfection. “This 10 oz, 72% cotton 28% Elastrell, blue/black T400 stretch denim is AWESOME for dressing up with a blazer to make a statement out on the town! It is minimally processed to a dark, rich indigo with a slight resin shine”- AD. I adore Jeff the owner of Agave, he is the most denim passionate person I have had the pleasure of meeting. He takes pride in every stitch and each indigo dip. His mission “to make the best jeans in the world” he uses only the BEST textiles, the oldest family run mills in the world. Not only a CEO but is also the head designer… he takes it personal.
Classic Fit, Straight cut, Zipper Fly
10″ front rise, 15″ back rise, 17.” knee,
16.5″ bottom, 35″ in seam
AG JEANS
The Protegé Cord in Super Black
MFGSKU:1049VTC-F $176.00
When your closet is bursting with indigo it’s time to explore your denim alternatives… I have explored and AG makes my favorite washed chords for men AND WOMEN… they are sexy as hell! Dress it up or dress down. p.s Agave also makes killer denim alternatives. BUY A 31!!!!!!!
The Slim Khaki Pant also by AG Jeans- Mr. Woo you’re killing #7Fam!
Mineral Grey Basic
MFG SKU:1137EST $138.00
The Geffen
MFGSKU:1109USF $235.00
If I am not pivoting on the heel of my Manolo for a pair of @DieselUSA jeans walking by- I am spilling my coffee over this 10 years soft @AGJeans is a live in that rarely is folded in the closet- it can easily be found lying on the ground. A slouchy slim that is loose in the hip and streamline the leg line giving the illusion of an extra inch in height (relative to your choice of shoes). David I trust your choice of foot wear…I did my research =-)
Thank you for your supporting this passionate pain in the ass and submitting your denim dilemma… I hope I was able to offer you some alternatives to the “same old thing” rut and have helped you tame duplicate purchasing. As a product junkie there are so many options that I could never imagine buying multiples of much! Enjoy your denim shopping and playing with your style. 2012 is a new year and its the best season to load up on denim. If you have any problems locating a retailer near you let me know and I’ll see what I can do.
p.s I think you would like PPD by Paige Premium Denim but I didn’t like any of the washes they offered this season same with Earnest Sewn.
All my denim love,
your Butt Therapist
Q&A MENS: Straight vs Bootcut at 6’3?
| January 14, 2012 | Filled under AG Jeans, Diesel, G-star, Hudson Jeans, MENS STYLE TOPICS, PRPS, Q&A, RRL Denim |
The Protege
Roscoe Long
$172.00
MFGSKU:1049UNI
- Front Rise 9.75″
- Back Rise 14.75″
- Hip 42″
- Thigh 24.5″
- Knee 17.5″
- Leg Opening 17.5″
- Inseam 34″
- 11 oz Capsule Denim
- 100% Cotton
Composition 98% Cotton, 2% Elastane
Wilde Five Pocket Relaxed Straight
- Button fly closure
- Classic five pocket styling
- Front rise: 10.25”
- Inseam: 34”
- Leg Opening: 17”
- Fabric Weight: 10.5 oz.
- Fabrication: 89% cotton, 11% EME
- Made in USA of imported European fabric
Jackson, I hope this was a little helpful- all these denim brands make a 36 inseam so no worries on the length just make sure you specify what you need. Always know that the waist can be taken in by any tailor for under $20.00* bucks. Build a collection of Light, medium, dark, dressy (mercer wash w/ selvage) and a fun pair before you start duplicating washes. I would play around with some G-star and maybe a pair of PRPS.. they are fun and beautifully constructed jeans. Thank you for posting and following my denim world.. glad to have you in it!live 55 seconds a day
| October 18, 2011 | Filled under 55DSL, Diesel, VIDEOS |
Always behind Renzo- this Diesel die-hard has exceeded 140 characters being introduced to his eldest son Andrea and his passion that is driving FIFFTYFIVEDSL. I believe in our youth, developing their talents and fueling their fire to chase their individuality. This week I caught a few blown out waves with Maxime- Account Executive for 55DSL-East; followed by a full collection pre-view of Spring 2012.
It was 1994 when Andrea launched his vision to empower the creative youth culture with a brand they could embrace and afford while maintaining the quality standards the Rosso family is committed to. Originally a 55 piece capsule collection of sport meets street this Diesel descendent was able to stand on its own by capturing the “active hearts with a DIY attitude.” Growing up in the business An
Worldwide distribution has not diluted the fiftyfiveDSL brand, maintaining is exclusive {have if you’re in the know mentality} skipping the mainstream microphone it is being embraced on the streets and classrooms around the globe. With only one Brick & Mortar location in the US [281 Lafayette Street] in NYC attracts all the “cool” kids; an expression of freedom and style without being a walking billboard. From my own experience it’s when you find yourself that the labels of love retreat to the inside of your clothing rather than being slathered all over your chest. 55DSL female collection is required before the Italian duo DJ Giulia+Elisa Bee start scratchin’.drea was submerged in a world of textiles playing in his father’s warehouse with his brother Stefano. He packed up and left his small town in Italy to study at FIT in New York later and blew out West to Los Angeles where he discovered his ardor for action sports and became addicted to graphic art. Admiration for the talent; his biggest regret has been never learning how to draw. Instead he uses a needle and thread to transform one dimensional fabric into a 3 dimensional piece of art that you can live in. Art is a way of life, passion is a lifestyle and when you can connect the two to create a collection that inspires both; success is inevitable. Andrea wanted nothing more than to create a think tank to empower the young artistic community by seeking out emerging talent for collaborations. “Some call it risky, but he just calls it 55DSL- collaborations are changing the fashion landscape by interesting bringing true individuality, exclusivity and authenticity back into fashion.”- Andrea Rosso
is a collaboration project by selected international artists that have 55DSL’s blessing and full creative freedom to feature one of thier designs to be part of this limited production graphic tee collection; each shirt numbered 1 to 1,055.
<—————– Alex Trochut a graphic designer & illustrator from Barcelona creates eclectic work that is rich with elegant detailed executions; pursuing on ly the constant evolution of his art. “more is more”- Alex
Lele Saveri -photographer
“What are you up to in San Fratello, Sicily? I’m doing a project based on the theme of fear and I wanted to take pictures of the religious festival which takes place on this small town. Historically,” Read the rest here and Watch Lele’s Movie NOW!
…its round two of 55DSL x adidas Originals as the Experience Enhancer Device II is now available. It is an adidas Originals jacket from the 80’s in honor of cinema’s most famous boxer, served as an inspirational jab for 55DSL.
“You can always seek guidance and direc
tion in life from your star signs; maybe even have your palm read to see your future…but, let’s be honest-life is too intriguing, full of surprises and mysterious to spoil that way. Hold on tight, tie your hair back and dive right in! 55DSelle’s new collection takes all these elements of life and fuses together to create a confident style of sexiness, fun and inspirational design. Whatever turns you on in life, 55DSelle has you covered, looking hot and empowered for anything! Experience this collection, get inspired and feed your hunger for excitement… and finally NEVER LOOK BACK!”-FIFFTYFIVEDSL
As most of you know…if you follow regularly; I just picked up and moved to New York City to play in a bigger playground where I could find a few more people that could compete with my passion. Not knowing which brand is going to snatch your talent does not make packing a suitcase the easiest task. All the hoodies and bloglovin’ loungewear disappeared in order to get it zipped… until 55DSL hooked a girl up with the most comfortable gear I have ever kicked around in. While my fingers dance over the keyboard and epic beats kick through my 55DSLxZound headphones I am impressed. The quality is here- the price point is easy and the style is everything I expect from the Rosso family. I will never go back to the comfy’s I’ve left behind even if the line wasn’t made for me (I am old)- I can identify and appreciate everything it stands for.
This Spring ’12 Guys and Girls collection is completely fresh; if you though you new 55DSL be prepared to re-introduce yourself and get addicted. This Christmas could cause a serious epidemic of smiles with the young people in your life. I know my siblings are going to be stoked! I am pumped… not selling you damn thing. Encouraging people to own themselves, ROCK their BAD-selves, express their artistic talent and follow their passion are characteristic in a brand I can get behind- the fact that it is already a family company that I support is icing on the cake. Here is a quick rundown of some of the collaborations they have done in the past straight from 55DSL’s mouth . Get rowdy and get inspired!
“Celebrating Fifteen Fucking Years in 2009 Adidas Originals came to play by collaborating on a Limited Edition shoe “The XV/55” in the iconic Adidas Nizza model (only 6,000 were produced) and Coca-Cola zero was in the design house with a new contoured Bottle Design Contest in Japan. 15 Designs were used to transform a coke bottle in to a limited edition “55DSL X Coca-Cola Zero” creation. One design was selected to make an exclusive skate deck that was only available in Japan 55DSL stores. Italian Designer Turbokrapfen designed a limited edition 10.55 tribute jacket for renowned “>DJ’s The Bloody Beetroots while the entire year was full of XV anniversary gigs in Los Angeles, Milan, Turnin, and Kobe. 555 pairs of Limited Edition Sunglasses were designed by Barcelona based Vasava including 1555 Senor Blanco. Art toys were created and distributed by Atom Plastic only to a few exclusive doors in New York, London, Milan, Tokyo, Fukuoka, Osaka and Bogota- Kid Robot stores in Miami, San Francisco, Los Angeles and New York. 55DSL x Dim Mak x Ferrino Survival Kit was created in collaboration with Los Angeles-based record label Dim Mak and Italian tent king Ferrino. Packaging designed by Dim Mak’s own Turbokrapfen.55DSL “-FIFFTYFIVEDSL
As an artist, earning a wall to transform into a piece your art is an experience for any record book. TempporArtMilan TemporArt gave T.O.D.O.S., a Spanish collective who draw their inspiration directly on the streets and bard of Madrid. – they got 55DSL walls to scribble on while Turbokrapfen, known for his explosive illustrative artwork christened 55DSL Hong Kong local. Pure admiration for the creative process Andrea and his team sponsor multiple snowboarding competitions, active in the skateboarding, motocross and surf and urban cultures. At the 2009 Cut&Paste 2D Digital Design Tournament, winner Calvin Kwok, a young vibrant graphic artist from Hong Kong was selected to design a 55DSL capsule collection exclusively for YOOX.com. These are the ways 55DSL continues to show their passion for design and support creative freedom.
HOW TO GET YOUR GEAR………………..
You can buy the entire collection online because they ship to the US of A BUTT, I always recommend walking across a threshold. The 55DSL Fall ’11 guys collection is currently hanging in the San Francisco and Santa Monica Diesel stores in Cali. If you call New York home; I am! You can snag it at Diesel’s 5th Avenue, Union Square, and Lexington locations. Need a 360 degree FIFFTYFIVEDSL experience- Get your toosh to [281 Lafayette Street New York, NY 10012]. If you have epic waves rather then my blown out mess and in the 808; 55DSL graphic tee’s live in the Ala Moana & Waikiki Diesel Stores. Ladies, don’t get your panties in a bunch, this Spring the Girls Collection will also be available in Diesel-Santa Monica. In the mean time get online if you can’t get in a store. There are games, fonts, movies, and major random stuff that is hella cool on the 55DSL web world.
Now you know: The 55DSL logo is inspired by the 70’s sports era with a 90’s flare. Being Renzo’s favorite number the negative space between the two five’s create the iconic angel symbol; representing a stylization of an independence movement. Skate, surf, shread, mix, snap, create, chase, love and
………………..live at least 55 seconds a day!
Written by: Casey Golden aKa The Butt Therapist 10.17.11
Join the Conversation
| August 24, 2011 | Filled under Diesel, THANK YOU |
If you LOVE jeans I’ll bet you know someone else who shares your #denimlove.
It has been 1 year: 1,000 hits a day and FaceBook is still under 200 fans. Can you help me by suggesting 1 friend that LOVES #denim
[Consider it an anniversary gift xox]
The Butt Therapist on FACEBOOK
This one if for the guys
| July 26, 2011 | Filled under 7 for all Mankind, AG Jeans, Agave Denim, Cheap Monday, Diesel, EDITORIAL, Levi Strauss, Mavi Jeans, MENS STYLE TOPICS, Real Men Real Style, RRL Denim, Supima Cotton, True Religion, Wrangler, Zegna Jeans |
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Men let’s talk about your jeans. This is relevant to you if any of the following statements are true:
a) You have not bought new jeans since 1994
b) You are wearing jeans that a 21 year old wears to Vegas
c) They are carpenter pants from GAP, LEE, WRANGLER, or Levi
d) You’ve never worn jeans
e) You are sportin’ the exact same jeans your father is wearing today
Clothes make the man. Naked people have little or no influence on society.- Mark Twain
…………………………………………..it is time to go shopping. I am here to help!
Listen to the PodCast Thursday 7/27/2011. Antonio from Real Men Real Style invited my for a denim chat for professional men over 30 to run through the denim options you have. You will be going shopping so, here are a few notes to PRINT and TAKE with you. Just hand them to the sales associate and say “I need new jeans” what ever size you think you are- try on one size smaller FIRST; most likely all of your clothing in your closet is a size too large.
*Drop 10 lbs instantly by having your shirts tailored: add darts .
*Increase your height by hemming your denim right!
Casual Denim: Your jeans should be 1/8 of an inch above the ground IN CASUAL SHOES!
Professional Denim: Your jeans should be 3/4 -1 inch above the ground IN DRESS SHOES.
Okay, so you just celebrated your 30th birthday…cool- you can still get away with your True Religion, Affliction, MEK and Rock & Republic jeans but you are going to need an understated masculine jean because you are growing up and might find yourself wanting to be taken seriously. If you are over 30 then you need to exude a certain confidence by embracing the world of denim properly.
Let you mouth do all the talking; your jeans should not scream too young or too old.
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The denim fits like this: The brand – style name (they are listed in order from lowest waisted to highest rise)
Relaxed Fit: 7 for all Mankind-Relaxed boot (8.5 inch rise), Diesel-Larkee Relaxed (10 inch rise) , AG Jeans-Hero relaxed straight (10.25 inch rise), Agave-Waterman (11 inch rise), Mavi-Matt (11 inch rise)
Full Thigh Straight Leg: 7FAM-Austin (8), AG Jeans- Protege (9.75) Diesel- Larkee (10), Mavi-Zach (10.5), Agave-Spitfire (11), Ermengeilo Zegna- Classic (12)
Classic Fit: 7FAM-The Standard (8.5), Diesel-Viker (10),Mavi-Martin (10), AG Jeans-Matchbox (10), Agave-The Gringo (10.5),
Slim: Diesel-Darron (10), , Agave-The Pragmatist (10), AG Jeans-The Geffen (10), 7FAM-Aiden (10), Mavi-Jake (10.5), Diesel- The Safado (10.5)
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*SLIM is NOT a skinny tight fitting jean. This is a fit guide by a woman for the best fitting masculine jeans based on your body type across $80.00-$225.00.
If you have not spent more than $50.00 on a pair of jeans and not comfortable with premium denim prices please wait for a sale; you can snag a killer deal. Great jeans are worth the price and worth the wait.
All it takes are a few simple outfits; and there’s one secret – The Simpler The Better. -Cary Grant
* If you are wearing True Religion, Affliction, or MEK and can’t imagine wearing a straight leg jean; I will compromise with you and get the Diesel Zathan; one day you will graduate to the The Viker.
*If you are more rugged and want an Americana jean: RRL, Jean Shop, Levi (go to an actual Levi Strauss Store).
Need help with decoding your body type
Questions?- Listen our POD CAST tomorrow with Antonio Centeno from Real Men Real Style & A Tailored Suit then “Ask me” and stick around The Butt Therapist for more.
Keep on bustin’ it,
The Butt Therapist
The Butt Therapist – off the cuff!
| July 20, 2011 | Filled under 7 for all Mankind, Abercrombie & Fitch, AG Jeans, Agave Nectar, Blue Bell- Wrangler, D&G Jeans, Diesel, Earnest Sewn, Hudson Jeans, JBrand, Meltin' Pot Denim, My UPDATES, NEXTBLUE-Wrangler, Notify, Paige Premium Denim, Replay, Rock & Republic, Victoria Beckham, VIDEOS, William Rast |
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So…here is The Butt Therapist – off the cuff! The Wrangler video I made was the first time I stepped in front of a camera and actually opened my mouth! I have decided that you will bear witness to my embarrassment as this “video thing” needs to become a part of my reality and executed effortlessly. Be prepared to laugh with me as I run my mouth, use too many hand gestures and figure out where this “valley girl” accent is coming from. You’ll get to know me a little bit more personally if adjusting your toosh wasn’t personal enough. Be nice- Karma SUCKS… I welcome the opportunity to laugh at my expense. The things I do for the LOVE of DENIM! Thank you Damien from San Damian Line for saving me and taking a few head-shots!
