Category: Mr. Adriano Goldschmied

Blue Gold: American Jeans

            Denim addict’s addiction has been globally verified. I was invited to the first cut and screening of Blue Gold: American Jeans on the big screen! New York has been good to me… meeting Executive Producer Mark Romeo when I arrived in town I got an introduction to the film and met a little more of my indigo family. *Go Giants!  “Blue jeans are as American as Bruce Springsteen or “Footloose,” they’re a part of everyday life whether we realize it or not.” - Christian D. Bruun.

Christian D. Bruun is an international producer / director, digital artist, and curator with more than fifteen years of professional experience in Europe, The United States, and Asia; a true pioneer in the field of digital film making, digital media and architectural design. The documentary celebrates the cultural impact of American Blue jeans through a journey on the open highway and across Atlantic. Behind the designers and brands that cultivated an iconic Americana grit culture and through the artists and rock stars that created an iconic wearable art that transforms with every wear.  The Blue Gold movie is a laid back film that tracks the journey from rebels and delinquents to take you into the cut throat world of vintage jeans hunters. Discoveries of dead rodents, original Cone Mills cover-all’s, forgotten trunks from the 1900’s and into exclusive Japanese denim actions will introduce you to the slightest details that make a pair of jeans sell for $25,000.

“Denim is my constant and I think in many ways it is it’s a language that needs no translation. We live our lives in our jeans and with that most of our memories happened or are going to happen in a pair of blue jeans! I think they deserve a little credit.” –The Butt Therapist

Levi Strauss… Adriano Goldschmied and Calvin Klein are three pioneers that have made a significant contribution to this indigo addiction. The denim industry is nothing new and nothing to be ignored. “Bruun’s documentary film brings the obsession over jeans to the front of the line. Whether you’re a biker, a fashionista or some punk rocker who doesn’t have enough holes in their jeans. Bruun takes us inside the countries of Japan, Egypt, Turkey, Italy, Scandinavia as well and shows us their fixation over jeans too.” –IMM

Independent Media Magazine  caught up with American jeans writer and director Christian D. Bruun.

“IMM: What made you want to do a movie on jeans?
Christian D. Bruun: At first it was the fact that people are paying, and will pay, tens of thousands of dollars for vintage jeans. In my quest to find out why it is the case, I came to understand the impact jeans have had all over the world and how much the value of jeans stems from its American roots and from the ideals for which the country stood. Fabricated or real, jeans resonated everywhere and perhaps in some way helped change the world. Its impact is undeniable.

 

IMM: Are jeans a big part of your life?
CDB: They are now! I have always worn jeans to some extent, but at the core of the film I discovered that the emotional value and cultural imagery that jeans embody has always been a part of my life; all of our lives.

 

IMM: What was it like filming across the world?
CDB: It has been an incredible journey meeting people from around the world, who all come together with enormous passion for a process and a tradition, and at the same time, a willingness to continuously reinvent and perfect that tradition. Jeans truly has connected the world.

 

IMM: Are there any differences to the way the cultures respond to blue jeans?
CDB: Almost all cultures — despite political, geographical, or religious differences— embrace and wear jeans. And even though jeans were originally American workwear, every culture has made them their own. The ideas and values that jeans stand for are universal.

 

IMM: Do you think jeans are overpriced, are they worth it?
CDB: It depends on where and how they are made. The price can be justified if you are paying for the time and thought put into the craftsmanship and materials used to make a pair of jeans. Sometimes you pay to feel better or sexier and sometimes you just want a pair of good old jeans. I think it is becoming more and more important that you know and understand where your jeans come from and from that make an informed decision about the money you want to spend.”

            For something to consume your world I feel it’s important to know where your jeans have come from, who inspired the lifestyle, the industry innovators who paved our cultural journey and know how your jeans are made today. Watch the ” target=”_blank”>Blue Gold movie Trailer and stick around for the film playing in Theaters some time soon…TBA. For single article of clothing to once be banned in theaters, restaurants, and schools to now be accepted as a wardrobe staple, allowed to be worn at work and considered everyday living… salute, To what denim has given us!

 

Who loves denim enough to make a film:

Original Screen play written by Christian D. Bruun

Written by John H. Marks, Theis Jessen and Christian D. Bruun

Produced by: Christian D. Bruun, Theis Jessen, and Mark Romeo

Executive Producers: Christine Detlefsen and Mark Romeo

Co-Producer: Jason Watkins

Associate Producer: Rafael Avigdor

Assistant to the Producers: Tara W. Cole

 

Thank you!

All my LOVE,

The Butt Therapist

 

“Revolutionary and conservative, sexy and romantic, elegant and casual, chic and sporty. No other fabric has been better at interpreting all our contradictions.” -Elio Fiorucci

Supima Cotton called me out to NEW YORK

WOW! I am a Google girl; in fact I have been impatiently waiting my Google Plus invite (achieved yesterday). Tonight, I randomly visited BING… what did I find? My first SHOUT OUT from www.Supima.com/ Who are they? “Founded in 1954, Supima is the promotional organization of the American Pima cotton growers. The Board of Directors of this non-profit organization is composed of Pima growers from the states of Arizona, California, New Mexico and Texas. All members pay a voluntary per bale assessment to support Supima’s marketing and promotional activities”

 

Thank you so much for the recognition; I’ve got your back! 

 

Passionately yours,

 

The Butt Therapist

Ku’ing over AG Jeans

Ku’ing over AG Jeans

By: Casey Golden (The Butt Therapist)

@AGJeans #denim #fashion

Mr. Ku is self-taught denim laundering genius and the vision that has evolved AG Jeans into one of the most successful denim companies in 2011. The brand was founded in 2000 by both Adriano Goldschmied and Mr. Yul Ku, of Koos Manufacturing of South Gate, California. In 2004 Adriano left his namesake to start Citizen’s of Humanity. “Under the direction of Ku, the AG team has maintained its commitment to “made in the U.S.A” label, and is dedicated to the continued development of the brand with the upmost attention to detail and quality. The only vertical denim production facility in the US: Vertical means that from design to shipping; AG handles every step of an AG jean production in one location, ensuring superior attention to detail, unparalleled consistency, and the highest quality product available”. –AG Jeans.   Right from downtown Los Angeles in their 450,000K square foot Denim Haven.

It takes 11 pattern pieces to make a classic 5- pocket. Postscript… the rear pockets are size graded so they are in the correct proportion to your body size vs. toosh dimensions. It takes approx 16 hours just for a single pair of jeans to go through (aging) the dry process; patented by Ku in19 countries. This now, family business recycles and reuses every left over scrap of denim to non-slip stair protectors to their uber-cool SWAG. There are 1800 employees constructing and creating your jeans.  It takes 11 pattern pieces to make a classic 5- pocket. Each pair are baked for 40 minutes at 120 degrees, hand sanded and abraded on inflatable forms that are shaped and able to be manipulate in the sitting position by the sander; they are then baked again. Koos Manufacturing only has 100 of these machines; they are each able to process 16 pairs of jeans at a time. Ku is passionate about his denim, he doesn’t like it touched, folded, or squished. When the denim arrives on the mass roll he rolls it out on a table that could be compared to a football field in length and there he lets the denim “sleep” for 24 hours. AG Jeans uses a Gerber spreading machine to ensure that the denim is never pulled and the integrity of the weave is maintained. Seventy-eight sets of hands touch every jean that leaves their haven because every aspect is done with so much love.

 

Mr. Ku started at Sears purchasing 12 Maytag Washing machines and begun experimenting with denim washing and techniques. Today, the Ag-ed Vintage collection has secured their  spot next to the top premium denim bands” by using  a revolutionary laundry process technique, producing jeans that truly mimic” jeans that you have been wearing for years. To be one of the best you most use the best. Most denim is of custom Japanese, domestic (knitwear), or Italian (twills) origin. All hardware is made of sterling silver imported directly from Italy. It costs just a bit more but the added quality of the rivets accounts for the additional cost over years of wear. Sam, Ku’s son is currently the Creative Director, spending the last 8 years digging through denim from the bottom

Ozone Technology is used for every pair! “In addition to reusing water, recycling pumice stones & denim scraps- their Ozone process eliminates some of the wash process; reducing total chemical and water usage by 25%. Koos manufacturing is looking to stay one step ahead and move to a “greener” industry. The dry process provides a cleaner denim finish and no water is used during its processing cycle. “Normally, jeans are rinsed with large amounts of water to get rid of the excess indigo and chemicals are applied to fade and clean up pocket linings. When a jean is ‘ionized’ however, those processes are drastically reduced, if not eliminated. The ozone acts as a bleach to disinfect the garment, kill bacteria and clean up the indigo”. C3 is 3,000 times stronger than bleach and can save 10 million gallons of water a year by using a dry vs. wet washing process. Learn more at http://www.agjeans.com/ozone

AG Rep Dwight wore a pair of raw AG’s for two years straight until they were perfectly faded and worn in all the right places. This pair of jeans was the inspiration for the “Picasso” wash that Mr. Ku named a replicated process using one of his 22 new laser machines. These new laser techniques are able to copy the hand sanding and sandblasting finishing treatments that we have come to adore; decreasing the cost, time and environmental impact. This will allow a core collection to retail around the $150.00 range instead of the $225.00 for responsible premium denim.

    • FUN FACT: When you see a celebrity in a pair of AG Jeans- their name has been embroidered by AG in their waist band as a thank you.
    • FUN FACT: Your side seams are Flat Busted by being ironed twice before and after the washing process.

Last fall I got 3 pair of the MOST amazing chords I have ever put on my toosh and I am addicted to the stilt. In fact, I am wearing the stilt in the Picasso wash as I type this article at the Denver, airport while a man just drowned me in AX…ewww! I would fight for my ex-boyfriend crop and the Angel replaced 5 classic boot cuts that were lying around my closet. This denim collection is the perfect assortment with an executed fit. Frankly; I am in love with AG Jeans and by learning more about Mr. Ku and how his passion has shaped his life and redefined the opportunities and responsibilities in the denim industry…I SUPPORT!

 

AG Jeans

 

@AGJeans

 

Today I learned more about Mr. Yul Ku then I did Adriano Goldschmied which is frickin’ AWESOME because I know a lot about Mr. Goldschmied and I wanted to know about this former business partner that owns AG Jeans and making my rear view fabulous!… going on vaca so, the article will come near month end… sorry about your luck butt this denim diva needs some R&R!

> I decided to make jeans when I saw how Marlon Brando was dressed in the film "On the Waterfront

-Adriano Goldschmied