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Meet the Hilfiger’s

Since I brought up lifestyle branding… Meet the Hilfiger’s

 

Tommy Hilfiger launches new add campaign…listed to the music…Congratulations John Craig (musician)  it is one of my favorite songs!

 

Hilfiger has just made a decision to “go back home” as they started with a strong foundation but got lost somewhere in the middle. Growing with their consumer they forgot about how they created brand loyalty in the first place. Back to the college crowd and aspiring the younger ones for the collegiate all American dream. The 90’s were a good decade for the prep brand going head to head with (my Industry favorite) Ralph Lauren. Nice to see an ad campaign (re)introducing its brand to the consumer.

I like the ad…and props for choosing the best music! Love you John Craig!

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