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My design on NEXTBLUE

Link: Check out the new BLOG about my design process

 

Casey, also known as “The Butt Therapist” to friends, family and clients says, “I am not designing my ideal jean — instead I’m focusing my design with the consumer in mind. Working closely in the industry as a stylist has helped me to realize that the denim industry has forgotten an entire consumer market! When creating my sketches and mood boards, I focus on constructing a winning design that will fit multiple body types, shapes, sizes while accentuating and enhancing curves in all the right places. My ultimate design inspiration is to create the jean that will give consumers something to smile about when they step out in my design.”

Below are images to give you a peek at Casey’s creative process, including the development of her mood board. As you can see, her beloved pairs of jeans in various styles, designs and washes serve as her design inspirations. -Wrangler, nextblue.com

 

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