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butttherapist: Love Naked & Famous- the cashmere blend it great for fall; bu

Photo credit: ronheart.jp

Photo credit: ronheart.jp

Photo credit: ronheart.jp

Photo credit: ronheart.jp

butttherapist: Love Naked & Famous- the cashmere blend it great for fall; but I don’t think I want 32oz denim… unless it means that because of Iron Heart I could wear some denim on the back of a bike instead of leather in the summer!

rebuslife:

DENIM SQUARED

  We are supremely sorry for the extensive period of old material! We have been quite busy here at Rebus, simultaneously planning our late spring online store launch as well as putting the finishing touches on our Fall 2011 collection. Being a small house, it is a double-edged sword: we can react to hiccups and be extremely nimble in our strategy to the very last minute in a manner that larger houses cannot, but conversely, our margin for error is razor-thin – hence our frenetic internal hyper-focus at the moment! 

Recently, the Rebus team has been pondering the many styles and trends that can be pursued with denim. On our way to enlightenment, we stumbled across a style of denim, that will battle leather in a biker-style war.

Iron Heart, a Japanese firm founded in 2005, is the creator of this denim beast. Iron Heart is specifically dedicated to biker wear, and could not care less about any modern fashion trend. They play by their own rules! This beast of a jacket is made with 22oz denim and industrial zippers. Furthermore, this heavy duty denim is meant to keep bikers safe while on the road. Although Iron Heart loudly proclaims to not pay attention to the fickle winds of fashion, this design aggressively keeps up with the times with it’s sleek, pseudo-leather look. Not to mention, a tasteful contrast in color within the front pocket. Fashion driven or not, this jacket is hot! Yes, the Rebus team can on occasion rhyme 😉

Iron Heart are not the lone denim revolutionists right now, however. Naked And Famous is also making their mark in the industry with the heaviest denim in the world. At an amazing 32oz of thickness, these bad boys stand by themselves. I would not be surprised if they could walk on their own. Naked And Famous is a unique denim house that uses only the best denim from Japan. In addition, they focus strictly on the beauty of raw denim and continue to rain down on the denim market.

Just when finally you think it has all been done before, a new idea is born. There being no end to fashion, means there is no end to massive shifts in trends. Anyone can sneak in and become the new fashion darling.

Rebus and out!