Monthly Archives: September 2013

Indigo Apologies

Dear Devoted Denim Addicts,

It has been two years this month that I hopped a flight to the Big Apple, and I am happy to report I didn’t choke taking a bite out of it! However, there were a couple close calls and there has been a lot to chew.  I have ruined several Manolo’s and killed my most loved #denim during this coast swap; and thankful I haven’t lost you. This is a letter of apology for the time that had elapsed between my posts. I arrived with a mission and can say that I was able to accomplish it. Unexpectedly, finding balance in the big city is a big chore! I now understand that the phrase “in a New York minute” equates to approximately a West Coast month.

Butt Therapist Thank YouThe day passes before you can even remember to eat and I have felt like I was constantly running with no time to stop enjoy just one of the  obscene  amounts of coffee I have been slinging back. But, through it all- you haven’t given up on me, you send me your letters, photo’s and endless support! Thank you for keeping this smile on my face and denim in my life.

I am making the time for me again and allocating my mornings to you. In honor of Labor Day, I will be online every morning with a latte and doing some serious denim debauchery. The Golden Ticket lives on and the number of denim brands collaborating is growing. Check it out and support the people who appreciate you. I love highlighting the contributions of denim heads around the world who are impacting the strength, prosperity, and well-being of their country.  No matter your industry, we are all working our asses off  to make a better today and create a better tomorrow; do it in a pair of blue jeans! … and then tell me about it!

I love you, I love denim, and I love my blog; thank you for participating.


Passionately yours,

The Butt Therapist


34 Heritage



Q: Will you be providing a review of Heritage 34 men’s jeans anytime soon? BTW, I enjoyed your interview with Antonio Centeno at RMRS and found it very helpful. -Jon R.

A: I hadn’t planned on it but I will always oblige a request; that’s kind of what I do. 34 Heritage- not a lot to write home about for the ladies but guys this is a must read. A good story is a good story worth sharing.


Heritage doesn’t happen overnight. It’s honed over years of hard work and dedication. In 1952 a 12-year-old Sait Akarlilar apprenticed at a garnet shop in Istanbul, Turkey. The shop was located at house number 34 in the back streets of the grand metropolitan city. Seven years later, after much hard work he owned the shop, from that point on the number 34 has brought him luck. Driven by a passion for quality – and more than 30 years of premium denim manufacturing for industry heavyweights – Sait Akarlilar sought to craft a jean that seemly blends European craftsmanship with the urban sport of cosmopolitan Istanbul.

Sait Akarlilar, the man behind 34 Heritage, has over thirty years of experience creating premium denim products for big names in the fashion industry. Including being the founder of Mavi Jeans. By taking the knowledge he has acquired from those enterprises and combining it with timeless European craftsmanship and modern designs, he has created a denim line for adults. Crafted with a fusion of soft, ring-spun cotton and the latest stretch technology, the pants will fit you with comfortable precision from day one. Hand finished and featuring natural and clean washes, they look as good as they feel. Bringing an element of cosmopolitan artistry to the ultimate casual garment, 34 Heritage jeans demonstrate that quality takes time but a perfect fit doesn’t.

34 Heritage offer a two-way stretch system that is engineered right into the denim so that the fabric moves with your body, allowing these jeans to give when you bend down and to contract when you stand. I don’t know many men that drop it like its hot during their work day but if you are crawling on the floor with your grandchildren or need a good kick ’round pair of jeans these might just be the ones for you. An average rise for a men’s jean on the market is around 9.5-10.5. These measure with an 11.5-inch rise in the front and 17-inch rise in the back to allow the jeans to sit naturally on your waistline. The best thing about 34 Heritage in my book is thier size offering. Finding a denim brand that is of quality for the man wearing a 38 waist to 44 is nearly an impossible task. Well, that’s why I have a job and you have denim options because here is one more brand that you can add to your denim collection that won’t just sit in the closet. I promise- you won’t have to break them in; they’ll just fit!

34 heritage jeans

Shop the entire 34 Heritage Collection at

76% cotton, 22% pes, 2% elastique


They run true so buy the same size as you own in most denim lines.

  • 11.5″ front rise
  • 17″ back rise
  • 27″ thigh
  • 18.5″ knee
  • 18.5″ bottom


The Styles to choose from:

My PICK: Courage: Straight leg mid-rise

Cool: Low rise, tapered leg

Confidence: Mid-rise, relaxed leg

Charisma: Mid-Rise, Classic fit (gentleman fit)



If you have more questions on my 34 Heritage picks- shoot my your picture in your favorite jeans and I’ll select the best ones for your lifestyle and shape.

Passionately yours,

The Butt Therapist