Monthly Archives: January 2013

The Dirty Dozen

The Dirty Dozen

What’s a sock? If you were to ask Vivek Nagrani, he’d tell you “everything, a sock is an accessory that distinguishes a gentleman from the masses”. I had the opportunity to catch up with my favorite sock whore over a drink and get the dirty details of the Dirty Dozen.

Nagrani — who was born in India, moved to Brooklyn as a young child, and graduated from USC in 1994 with a Business degree but didn’t just toss his hat and dive into the sock business. I mean who are we kidding- in 1994 did denim really matter? To me yes, but the average Joe only thought was his shirt. Times are changing and frankly, if you’re sock drawer still consists of white athletic socks, black dress socks, and random mis-matched grey’s…. Hunnie, it is time to evolve and take life a little less seriously and your sock drawer a little more seriously! It’s the small things in life that can give you the greatest rewards.

Why socks? “because of jeans” with the rise of full-time casual dressing, the high-low concept V found himself uninspired by his sock drawer. We’ve got amazing options for sport jackets, signature shirts, cool jeans, denim belts, and casual shoes made for jeans but then you guys have been left with shitty athletic socks or black dress socks that bunch up in your shoe.

“Why, I ask, can a man be put on the moon, but we cannot make a sock that stays up?”-VK Nagrani… and so it all began…. Vivek designed and produced his first 312 pairs of socks; why 312… it was all he could afford at the time. Today, staying true to his heritage he only creates 312 units of every each color. So, if you like a design you’d better snag it.

VK’s favorite jeans: The Levi’s 501 tweeked by a tailor to trim the leg….

When are you bringing the Casanova Sock back: … HE STILL WON’T TELL ME!

You can find V with a great bottle of wine and an assortment of colored pencils designing the next season’s collections that men will be fighting over to feed their new found addiction. “A man will match his sock to his trousers; a gentleman will match his sock to his mood.” VK Nagrani


V is passionate about socks.. and underwear   He is proud to have “changed the way men view a product they never really thought about” and he has changed the way the industry, stylists, and brands view a sock as well. From playing with toys to playing with your style, life should always have a playful touch. There is a reason why it’s called a Lifestyle!  There are two sock collections that he produces. One is part of the VK Nagrani Collection and the other is a brand new Collection that is for the tastefully absurd. Ugly Vix; good style gone bad! When the fear subsides and you feel the power you’ve gained by taking this sartorial adventure and begin buying items that move you and YOU actually like; you’ll enjoy a little bit more of your day. If yu are willing to to sport something more tastefully absurd Ugly Vix is there to carry on; with an assortment of forward designs playfully priced so you don’t kill the bank; playing.  His “basic” socks start at $30.00 and up from there. You and I both know that you need a sartorial kick in the pants.

Did you know that Fred Astair had a thing for orange socks? What is your style? Your wife or g/f shopping for you is not YOUR style and you are doing yourself a huge injustice by letting them choose for you. Find your style and then let them re-fill the closet with YOU in mind, if you must. Finding your style is not an easy task, it take some getting to know yourself and you have to learn what the options are. Everyone is overwhelmed when walking into most stores; thankfully that’s why specialty stores exist. They offer a small assortment of great product with a specific perspective and they come along with a stylist to help guide the way for no extra charge. Vivek is one of the few that have more style than the average Joe, and can get away with wearing a table cloth as a cape because he’s just that…. je ne sais quoi. Thie difference: he owns it and rocks it with a kick in his step and you know he’s not gay. So, I don’t want to hear it. If a man can wear a sock with some personality…still be professional and successful; so can you. I know plenty! There was a day when a man wore a sock up to his knee where it kissed their trousers buttoned just below the knee. Could you imagine what the Aristocrats would have done if they could have gotten a hold of these babies… I’m sure Michelangelo would have had a bit more fun!

The sock trend started by the fashion aristocracy that frequent the menswear shows each year in Milan, Paris, and New York. You guys don’t have as many choices in menswear as women do but your ability to execute flawlessly and express your style and personality through your wardrobe has a higher success rate than it does for women. Socks are in the same category as a tie and pocket square and what makes it so versatile is its heritage among dandies and rebels alike. Socks are a subtle way to add a bit of personality into your wardrobe. They should never be a statement piece; these are accessories not sportswear. If you are just now becoming curious about this steez you should let VK Nagrani sock it to ya; because it is just not the unique design, it’s a better sock; that will actually STAY UP!… and the ladies will always take notice.

Another oldie but goodie, we’ve got V shopping with one of his clients that is open to the idea of taking his boring daily ensemble to the next level. He’s got some great pointers on how to put it all together, choose a sock and take that pink shirt you’ve worn twice and turn it into your favorite. Every day in a blue shirt and navy suit can get mundane, day in and day out without and real accessories. Add a pocket square with a hint of orange, grab a brown, tan textured tie and grab a killer sock that complements the palate and you might just find you have a more productive day. The best thing about V is that he tells you as it is; just like myself when I was working with my clients- we’ll tell you if its bad, absurd, not YOU or a disaster. When we say it’s good- own it! I ain’t shittin’ ya! Our reputations rely’s on the complements you receive!

VK started with 312 socks so you could wear them with jeans, the best underwear so you can wear the right jeans and now has launched a sportswear collection for all the times you’re not sporting your denim. His lounge wear is amazingly soft with a modern style. His suiting is impeccable and travels well.

 SHOP NOW – don’t forget to you the coupon code “Golden Ticket” to make sure you get spoiled, because I’ve got a hook up for you.


——————————–The Dirty Dozen: Let VK choose 12 for pairs for you to get your sock drawer dialed in! 

Passionately yours,

The Butt Therapist

He’ll have you by the balls…


You come to me for your denim dilemmas but I find more often than not it all starts with what you are wearing under your jeans that is complicating matters. So, before we size you up you need and underwear overhaul! You can’t wear the right jeans with the wrong underwear. So, it’s time to discuss that that age old cliché: Boxers or Briefs? You may not find this as entertaining as the last Victoria Secret Fashion Show but I am sure it holds more relevance since VK will change your life.

Starting with the basics let me introduce you to Pima before I introduce you to Vivek Nagrani.   Not all cottons are created equal. Like coffee, cashmere or fine wine, the quality of cotton can vary greatly. Thanks to ideal growing conditions, extra-long staple length and hand harvesting, Peruvian pima cotton is the world’s finest pima, prized for its exceptional softness and brilliant luster, as well as its durability. One touch is all it takes to show you just how luxurious a cotton can be.the World’s Finest Cotton and considered the luxury fiber of choice used to make the softest cotton fabrics that you will find in many of Agave Denim’s t-shirts and VK Nagrani’s undies! 

Now that we know the fabrication and manufacturing process is by far the best in the industry let me tell you about one of my favorite people in the industry. Vivek Nagrani, will make any girls head spin and can leave a man with a bit of jealousy; his passion and charisma makes for an incredible shopping experience and you’ll feel better to know him. Which you should find comforting because he’s gonna have you buy the balls.   Not to make this sound like a eulogy but V is the shit and knows his shit very very well. Interviewing him could never be considered work but only a great pleasure.  This guy’s got style!

“Rather than be something to everybody; I want to be everything to somebody”– VK Nagrani

Starting from the bottom, Vivek was fed-up with his socks falling down and even more frustrated when jeans began taking over as a lifestyle necessity and socks still sucked! When I asked V “why socks” all he said was “because of jeans” naturally we have become great friends as his passion complements my own. From .99 cent toys to the most coveted socks & underwear in the world… he gives “Detail oriented ” a new definition. It all started with 312 pairs of socks and now encompasses the infamous sock collection, unbelievable underwear and a line of ingenious apparel from the sofa to the board room. Curious about these infamous socks read this: The Dirty Dozen because right now we are talking about your briefs!


                                 Six Styles

#1 Style for jeans:  “The Woody”

The Woody: The man’s man boxer brief.  Sans designer name on waist band, sans flashy advertisements and sans a fancy box, this is the purest.  We can say that because it is made with the best Peruvian Pima Cotton we could find.  We dyed the fabric in vegetable dye that has no chemicals.  We then treated the fabric with a washing process that makes the cotton feel like silk.  And then, yes, and then we sculpted the garment by hand so that you will feel like you have nothing on yet everything is gently being held in place.  Yes, that is why we can say it is perhaps one of the best undergarments made on this planet.  When deciding on size, if you have larger thighs or a little more in the trunk, choose one size larger.

The Shaft: Designed for those who live an active lifestyle.  The trunq has a built in pouch to keep the boys positioned and the back is cut like a biker short to maximize comfort. Personally, I wear these on flights because it locks everything into place.

The Johnson: Yes, we miss Johnson also, but the 2.0 version is that much better.  It has the same build as the original but now it’s all dressed up with a button fly.  Choose to use it or not, it offers you a great look and incredible fit.  I love the look and the feel of this piece.  Lot of cool details that unfortunately can’t be picked up by a camera.

The Willy: A trim, fitted knit boxer.  Made with pure Pima cotton, this is a great piece to wear as underwear but an incredible piece to wear to sleep.  Put these on and you will not be waiting for the sandman to come.  If you take sleep meds, you can rest assured you will look your best should you be sleep walking through a hotel corridor.

The Wang: Not too slim, not too big, just perfect.  This is by far my all time favorite brief.  It fits on the hip and offers gentle support without leaving any excess fabric around your back side.  The fabric molds to your body and with each wash it gets better and better.  Of course, after two years, we recommend you buy a new pair.

The Classic Woven Boxer: The objective: create the perfect pair of boxer shorts for the man who enjoys only the best. We created the collection using 100% two-ply Pima cotton and then added an “ez-snap” button. We constructed the waist band to sit on the body without even being noticed. As you wash and wear these, you will see how the fabric completely comes to life. Again, reserved for the true clothing enthusiast. Colors are assorted; it is a nice surprise in a world where nothing seems to surprise us anymore. (not pictured, visit the website).

I know you haven’t really thought about cleaning out your underwear drawer lately but I can assure you that if you open that drawer 80% of them are getting thrown in Le Garbagé.

Ya, ya….so, what does a girl know about men’s underwear? It’s defiantly not my experience taking comfort into consideration when lingerie shopping so, naturally, I went to the best and brought it you from some guys that never thought they would be shootin’ the shit and talking underwear over a shot of whiskey.

In the beginning no one believed Vivek created the ultimate underwear; he had to give them away just to prove that you can feel supported all day and that his product was better than anyone else’s on the market, it only starts  with the soft touch of Peruvian Pima Cotton. Today, all the best retailers from Gary’s in Newport Beach, Wilk’s in San Fran, Mario’s in Portland and Seattle, Richards in Connecticut, Bergdorf Goodman in New York and The Independent in Little Rock Arkansas all carry VK Nagrani as their #1 underwear vendor… and frankly I believe their only. So, go to his world on the web and find out what you have been missing because you’re not going to know until you can compare. Use your coupon code “Golden Ticket” at check-out so he knows to spoil you because you’re my friend.

“Great clothing should be made to get better with age and be designed to offer a timeless aesthetic; it must function to enhance your life.  It is this philosophy that I bring forth each time I create a new garment.  For those who know me, it is of no surprise that I have come to actually meet and learn from the men who wear our collection on a daily basis. Over a drink or through a casual chat, ideas are often conceived. I do not have to just impress myself, but I have to impress the men who have come to expect the best from me.  Many of our friends have been on this journey with me since the start.  It is humbling but it also drives me to be better with each subsequent collection. Thank you for your support”-VK Nagrani


“I haven’t worn underwear in 30 years, but after trying these on I’ve never looked back”-Mr. PK *The Woody

Oldie, but a goodie! V is gonna kill me ’cause I found this… :


Passionately Yours,

The Butt Therapist